Tourism Windsor Essex Launches New Birding Pass to Guide Visitors to Explore Our Natural Sites

W.E. Bird: The Windsor Essex Pelee Island Birding Trail Digital Pass Profiles 50+ Locations Across Windsor Essex to Welcome Visitors Flocking to Our Region To View Our Feathered Friends

Tourism Windsor Essex Pelee Island is excited to launch the latest extension to their comprehensive birding program, W.E. Bird: The Windsor Essex Pelee Island Birding Trail, a free digital pass operated by Bandwango to help guide outdoor enthusiasts to birding hubs, primary sites and bird-friendly certified businesses across the region at

β€œWith tens of thousands visiting Windsor Essex Pelee Island each year to see our feathered friends fly through some of the best birding sites in North America, the addition of the digital-exclusive W.E. Bird pass will be an easy-to-use tool to guide users across the region” said Gordon Orr, CEO of Tourism Windsor Essex Pelee Island. β€œGoing digital makes it easy for us to share accurate and timely information to users, makes the information accessible 24/7 and is at their fingertips.”

The W.E. Bird Pass is free and requires no downloading. The pass uses GPS data to geolocate users, and showcases the preferred sites, attractions and businesses within a close proximity. The pass also profiles special offers at select locations, the top birds that you can spot in the region while exploring, plus an incentive for users to explore more stops with a check in challenge, including a photo sharing tool.

L-R: Gordon Orr – CEO Tourism Windsor Essex, Lynnette Bain – Vice President Destination Development Tourism Windsor Essex, Karen Alexander Naturality and Outreach Coordinator Ojibway Nature Centre

β€œAs users explore and check in at locations featured on the W.E. Bird digital pass, they will receive points that will then allow them the opportunity to win free swag geared towards the avid birder” said Gordon Orr. β€œThis will leave incremental dollars at our 50+ locations featured on the pass, and the offers each business is profiling in the pass are exclusive to registered users which will incentivize users for additional spending in our destination.”

The pass currently features 11 primary birding sites plus an additional 41 Bird-friendly certified sites. Each featuring welcome signage to guide users into the business as well as information on the pass, and all took part in an education session with Tom Preney, Naturalist & Birding Expert from Ojibway Nature Centre.

In addition to the launch of the W.E. Bird digital pass, an updated version of the Windsor Essex Birding Guide was released profiling birding sites across the region, events, naturalist tips and more. A digital edition of the guide is available now at and print editions are available for pick up at the Tourism Windsor Essex office in downtown Windsor and our tourism information kiosk at Caesars Windsor.


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