Tourism Windsor Essex Launches My Happy Place Campaign


My Happy Place Campaign Launched to  Encourage Visitation and Exploration This Summer

WINDSOR, ON – Take a big, beautiful deep breath. We’ve been through a lot in the last two years. Time has passed, things have changed, and with that change in the air we find ourselves again rediscovering what makes us happy. We all deserve to be happy.

Tourism Windsor Essex Pelee Island has launched a campaign called ‘MY HAPPY PLACE’ at, engaging both locals and out-of-market visitors through an immersive and cohesive brand running throughout the summer to encourage exploration of Windsor, Essex County and Pelee Island.

“Whether you already know your happy place or you’re still finding your happy place, there are so many things to see & do in Windsor Essex Pelee Island that are sure to put a smile on your face” said Gordon Orr, CEO of Tourism Windsor Essex. “My Happy Place will encourage visitors and locals to share their happy place and favourite places in Windsor Essex, or to discover new places that they may not have heard about or visited in the past.”

Part of the campaign includes the ‘Find Your Happy Place’ promotion where locals and visitors will be incentivized to explore attractions and businesses through a digital passport. Available now at, users can register for the free mobile passport and start earning points for free rewards. It’s is easy at 1, 2, 3.

  1. Register for the passport with your email and mobile phone number.
  2. Visit any of the attractions and businesses located in the digital passport and ‘Check in’ using the digital passport and your mobile phone at each location. Earn points the more you explore – 1 point for each attraction or business.
  3. Once you visit either 15 or 25 businesses or attractions you will be able to redeem our points to receive a FREE gift card of your choice.

The ‘Find your Happy Place’ promotion will run through October 31st, 2022 and gives locals and visitors the chance to win gift cards to select businesses and attractions across the region. Once registered, participants can ‘check in’ at each business or attraction and earn points towards their free rewards; one point is earned at each check in location, and you can only check in at each location once per registered passport.

“Encouraging cross pollination of our tourism stakeholders with a digital passport loaded with gift cards as an incentive to support local allows us the opportunity to promote Windsor Essex and reward those for doing so” said Orr.

Once registered participants earn 15 points they will have the opportunity to select a free $25 gift card of their choice of those offerings available to be mailed to them, or save to 25 points and select a free $50 gift card. The more they explore, the more free rewards they can receive! Users can also receive bonus offers through the passport when they check in including offers like 15% off any purchase, free dessert with your order, and complimentary wine tastings. Discounts are featured in the digital passport and will be updated frequently.

Over 100 businesses and attractions are participating in the passport program with over $10,000 in gift cards to be won focusing on the key trip motivators of visitors to Windsor Essex: Arts & Culture, Entertainment, Food & Drink, and Outdoor Adventure.

The landing page also features trip inspiration to help users earn more points including itineraries, blogs, and discount offers at participating locations.


Media Contact:

Jason Toner
Director of Marketing & Communications | Tourism Windsor Essex Pelee Island
519-819-4039 | [email protected]


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