New Tourism Windsor Essex Pelee Island Brand & Campaign Announced
Tourism Windsor Essex Pelee Island (TWEPI), the official Destination Marketing Organization for the region, unveiled yesterday a distinct, bold new brand, logo and marketing campaign.
The focus on modernizing the tourism bureau’s Canadian goose graphic and type represents a fresh application to their current offering. The font calls out to the destination in a more prominent way. “This plays well to the new advertising campaign, ‘Where Can WE Take You?’, underscoring the region with a friendly acronym, WE, referring to Windsor Essex, and all we have to offer,” says Gordon Orr, CEO of Tourism Windsor Essex Pelee Island. “Striking imagery will complement creative text, which is critical in setting one’s destination apart.”
The new campaign will “invite” travellers to discover Windsor Essex and what makes it so appealing through unique product offerings, trip motivators and events. By providing an inquisitive and probing element to the campaign, TWEPI can strategically reach its target market segments and act as a catalyst in having the potential visitor move through the purchase funnel.
One of the fundamental pillars and marketing tools for TWEPI is its annual Official Visitor Guide of the region, which will also take on a fresh, new approach. The theme will focus on experiences that feature less copy and more blog-style photography. This will assist with trip planning and in-market itineraries.
“We are proud ambassadors of our region and we feel this refresh of our brand and the complementary campaign accentuates on the attributes Windsor Essex provides visitors,” notes Orr. “Connecting with them on an emotional and physical level is paramount in shaping snapshots of and partaking in authentic experiences.”
Chief Executive Officer
Tourism Windsor Essex Pelee Island