Tourism Windsor Essex Launches New Marketing Brand WE GO TOGETHER at Their Annual General Meeting

Tourism Industry Meets To Hear The State of the Industry and Accomplishments As We Leave COVID-19 In the Rear-view Mirror

Windsor, ON – Tourism Windsor Essex Pelee Island gathered with the industry at their 2023 Annual General Meeting with over 180 stakeholder partners to network, hear industry highlights, and be the first to see their new branding campaign WE GO Together.

“From bold reds to blue skies, to hidden trails and open waters, you’ll discover everything in Windsor is better when we go together. Our new brand WE GO Together isn’t just one thing – it’s about our entire region, about our stakeholder partners collaborating, it’s your companion and travel expert with you every step of the trip, it’s about all that Windsor Essex has to offer” said Gordon Orr, CEO of Tourism Windsor Essex Pelee Island. “You’ll notice high impact and authentic images in all our new creative, pairing items like buyable excursions with diverse dining experiences, or historical attractions with trendy cocktail stops, to make a trip to Windsor Essex unforgettable.”

WE GO Together was developed in partnership with Tourism Windsor Essex’s agency of record TANGO and in consultation with industry partners. Like a friend, we are ready to assist visitors in the trip planning process: detailed and downloadable itineraries, compelling blog content, one-click buyable experiences, digital passports and more. You can view a highlight of the campaign at www.visitwindsoressex.com/wegotogether.

You can view samples of the new creative by clicking here.

In addition to the new brand campaign release the keynote speaker for the event was Christopher Bloor, President and CEO of the Tourism Industry Association of Ontario (TIAO). Christopher Bloore educated the audience on COVID in the rear-view: What’s the next challenge for tourism in Ontario? Highlighting the immediate impact that COVID-19 had on the tourism industry, but also the legacy that the pandemic had on local tourism and what the future may hold.

A few highlights on the growth since the pandemic were showcased by Tourism Windsor Essex, including:

  • Hotel occupancy sitting at almost 62%, or almost 19% points higher than 2022
  • Website traffic in 2022 surpassed 2.4 million page views and social media impressions reached over 12.8 million eyes
  • This year over 660 partners will be profiled in influencer content which can be seen here
  • Almost $600k in referral revenue was provided to partners through hotel reservations, digital passports and digital itinerary creation

You can view highlights of the data by clicking here.

The 2023 Annual General Meeting also featured the unveiling of the Follow The Flavours Multicultural Food Trail launched in partnership with the Multi-cultural Council of Windsor-Essex, the Culinary Tourism Alliance and the Government of Canada. The trail profiles 25 culturally diverse restaurant partners from across the region, and a digital passport with incentives to visit locations all year long.

Four of the participating restaurants tantalized guests as they sampled some of their signature bites during the event. You can find more details on the passport program live now at www.followtheflavours.ca.

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