Tourism Windsor Essex Pelee Island Invites Residents to Share Their Perspectives on Tourism
Residents Across Windsor Essex Invited to Share Their Perspectives on Tourism in the Place They Call Home
Windsor, ON – To better understand the perceptions, attitudes, and experiences of residents related to tourism, Tourism Windsor Essex Pelee Island is conducting a Resident Sentiment Survey.
Tourism plays an important role in Windsor, Essex County and Pelee Island by welcoming visitors, supporting local businesses and jobs, and showcasing the people, places, experiences, and communities that make the region distinctive. Tourism also welcomes approximately 5.17 million visitors annually, generates $816 million in visitor spending, and supports more than 11.2k jobs across the region. As tourism continues to evolve, Tourism Windsor Essex wants to better understand how residents feel about tourism in their communities, including its benefits, impacts, opportunities, and areas for improvement.
“Tourism is an important part of our region’s economy and contributes to the vibrancy of our communities, but it’s equally important that we understand how the people who live here feel about its impact,” said Gordon Orr, CEO of Tourism Windsor Essex Pelee Island and Invest WindsorEssex. “We’re excited to see the results of this survey and hear directly from residents across Windsor, Essex County and Pelee Island. Their feedback will provide valuable insight into where opportunities exist, and how we can continue to grow tourism in a way that benefits our visitors, our businesses and, most importantly, the communities we call home.”
The survey is being administered by Bannikin, an Ontario-based tourism consultancy specializing in tourism research, strategy, development, and communications.
Residents from across the region are encouraged to participate. The findings will provide Tourism Windsor Essex, its funders, and partners with a stronger understanding of resident perspectives and community priorities and will help inform how tourism is planned, developed, managed, and promoted in the years ahead.
The survey explores residents’ perspectives on topics such as the economic and community benefits of tourism, tourism’s influence on quality of life, potential pressures or challenges associated with visitation, opportunities for future tourism development, and residents’ priorities for the future of tourism in the region.
The primary data collection tool is an online questionnaire that will take 3-5 minutes, which is open now, Wednesday September 23rd, 2026, and closes on Monday November 9th, 2026 at 11:59pm.
Residents can complete the survey here: http://www.visitwindsoressex.com/survey.
Residents who complete the survey will also have the opportunity to enter a draw for a Regional staycation valued at $500, including an overnight stay, dining credits, and a bookable experience in the region. Full contest rules available at visitwindsoressex.com/survey.
About Tourism Windsor Essex Pelee Island
Tourism Windsor Essex Pelee Island (TWEPI) is the official Destination Marketing Organization for the regional tourism industry. It is a not-for-profit organization dedicated to promoting Windsor, Essex County and Pelee Island as a destination for leisure visitors, conventions, meetings, and business travel. Through destination marketing, industry development, partner collaboration, and tourism initiatives, Tourism Windsor Essex Pelee Island works to enhance the region’s economy and quality of life and strengthen the region as a competitive and welcoming visitor destination.
About Bannikin
Bannikin is a proudly Canadian and Ontario-based, purposeful company operating within and beyond travel and tourism. Specializing in research, strategy and development, as well as strategic communications, Bannikin has been co-creating value with diverse individuals, businesses, and organizations since 2011. All its efforts are directed toward enabling the flourishing of the places where people live and visit, and everything that brings them to life.
