Globally, the cycle tourism market generated $135 billion in 2024 and is projected to reach over $340 billion by 2034, driven by increasing demand for sustainable and immersive travel experiences. This growth translates to substantial economic benefits for communities and businesses, including increased tourist spending, job creation, and tax revenue. If you are a tourism business and desire tapping into this market further, you won’t want to miss our dedicated 3-part workshop series this spring that is focused on developing experiences, packages and becoming market-ready.
Join us in a three part series on learning more about what Cycle Tourism means to our region with our partners from Ontario By Bike, Ontario’s Southwest, Great Waterfront Trail Adventure, and Alternative Sales Solutions with funding from FedDev Ontario.
Cycle Tourism is BIG in Windsor Essex – and it’s about to get bigger with the opening of the Gordie Howe International Bridge and their dedicated pedestrian lanes, connecting visitors from the U.S. to Canada by bike (or foot).
Tourism Windsor Essex Pelee Island has big plans for late-2025 in 2026 profiling cycle tourism to both Canadian and U.S. travellers, including:
- relaunch of our interactive maps at visitwindsoressex.com/bike
- a refreshed Cycle Tourism Map with trail enhancements and connectivity using the Gordie Howe International Bridge
- branding of cycle tourism in the forefront of our targeted campaigns
- familiarization tours
- content creator visits
- and more!
We are offering TWO complimentary workshops to learn more about what Cycle Tourism means to the region. Sign up for one or both – centrally located workshops to educate and inspire!
Packaging Development Workshop (Duration: 2 hours) TWO OPTIONS
- County date: Wednesday May 7, 2pm at Canadian Transportation Museum & Heritage Village
- City date: Thursday May 8, 9am at the WFCU Centre – Ontario Room (8787 McHugh Street, Windsor)
- Speaker: Alternative Sales Solutions (Jennifer McGregor)
Building Connections: Developing The Group & Leisure Market
Designed to help tourism businesses build partnerships and strengthen their presence in the group and leisure travel market. The cycling market prides itself on camaraderie and excursions which are truly memorable. As a tourism business, being able to capitalize on this market by creating enticing travel packages is essential. The workshop will teach you how to reach this market through breakout sessions, one-on-one coaching, and timely takeaways.
Cycle Tourism Development Workshop (Duration: 2 hours) TWO OPTIONS
- County date: Tuesday June 24, 2pm at Canadian Transportation Museum & Heritage Village
- City date: Wednesday June 25, 9am at the WFCU Centre – Ontario Room (8787 McHugh Street, Windsor)
- Speakers: Ontario By Bike (Louisa Mursell & Peter McMurty) and regional active transportation partners
Pedal Your Way to Success: Developing Cycle Tourism for Your Business
Designed to help tourism businesses tap into the growing cycle tourism market and ensure for market-readiness. Join Ontario By Bike and partners at one of these two informative workshops. Learn more about this market and opportunities to attract more cyclists, including binational visitors. Find out how to become a certified bicycle-friendly business as well as the new and existing regional cycling routes and promotions that are increasingly drawing more cyclists to the area.
Reminder emails will be sent for each event.
